On Shelf
You are in doors and need support with sell-through, reset defense, space expansion or exiting exclusivity.
The shelf is won,
not granted.
Fractional commercial leadership for beauty brands that intend to win at retail, then grow well beyond the first door.
Explore how we can work together
Scroll to discover
Meet the operator
I know what it takes to win the shelf.
Brett ChukermanFounder
Fractional Commercial Leader
Strategic Advisor
Fractional Commercial Leader
Strategic Advisor
15+Years of beauty commercial leadership
Top 5From Ideation to Top Rank at Target
10×Portfolio growth in five years
$56MPersonal sales in one year at HSN
Retailer fluency
Experience across the doors that shape modern beauty.
Built for the
commercial
moment.
Where brands are when they call
Launching In Store
You have the yes. Now come broker selection, planogram, media, forecasting and in-store support.
Pre-Pitch
You want a clear read on readiness and buyer narrative and the materials to win in the room.
Ways to work together
Project-based pursuit through launch
Retail Pursuit
For brands looking to enter retail: readiness, door sequence, assortment and margin built for the channel, line review narrative and buyer preparation through to launch.
Best for
What’s includedBrands preparing to pitch or newly awarded distribution
- Readiness and door sequencing
- Assortment, pricing and margin
- Line review narrative and buyer prep
- Launch planning and partner selection
Ongoing advisory or embedded leadership
Advisory & Fractional Support
For brands already on shelf: ongoing guidance or embedded commercial leadership on sell‑through, reset defense, space expansion and the partners behind them.
Best for
What’s includedBrands on shelf that need senior commercial leadership
- Sell-through and reset defense
- Space and door expansion
- Broker, agency and retailer leadership
- Forecasting and commercial operations
How it works
A plan that stays live.
Weeks 1–2
Diagnostic
Your numbers, terms, broker agreement and retailer calendar, read the way a merchant reads them.
Week 3
Commercial Plan
A written plan covering door sequence, pricing and margin architecture, and the decisions that matter this year.
Week 4 onward
Working Cadence
The work begins, with monthly written summaries so the plan stays live rather than becoming another deck.
Start a conversation
Ready for your
next move?
The first step is a complimentary 45-minute introductory call.
A full advisory proposal follows within five business days.